Stuttgart Symposium
Welcome to the first international symposium that explores the challenges and chances of truly interactive technologies characterizing the “google world” for communication management. 40 researchers and public relations practicioners from 13 countries will share their concepts and experiences in a fully packed two-day symposium (download program, download abstracts)

Please note: the symposium is fully booked, we have a waiting list!

Thursday, March 16th

20.00h Informal Welcome, get-together
Restaurant Sautter, traditional Swabian cuisine and wine

Friday, March 17th
MFG / Medienzentrum Baden-Wuerttemberg
Chair (Friday): Dr Ansgar Zerfass

10.00h Opening
Anne-Marie Cotton, Secretary General Euprera, Gent
 Dr Ansgar Zerfass, Member of the Management Board, MFG Baden-Wuerttemberg

10.15h Keynote
Weblogs and participatory communications: A theoretical framework (PDF, 4.3 MB)
Elizabeth Albrycht, Editor, CorporatePR Blog, Paris, and Chair Research Committee, SNCR Society for New Communications Research, Palo Alto, California, USA

11.00h Coffee break

11.15h Empirical insights and conclusions
EuroBlog2006: Results of the first European survey on weblogs in Public Relations and Communication Management (PDF, 1 MB)
Swaran Sandhu, University of Hohenheim, Germany

Weblogs, Podcasts and Communication Management: Conclusions from the EuroBlog2006 survey (PDF, 0.2 MB)
Philip Young, University of Sunderland, Great Britain

12.15h Lunch
Restaurant Vinum, on-site restaurant, offering a choice of pasta or fish

14.00h Case studies
Cross media communication using weblogs and podcasting: antarctica2005.com (PDF, 1.3 MB)
Olaf Nitz & Michael Schuster, Knallgrau New Media Solutions, Vienna, Austria

E-channel concepts for customer relationship management: catablog.de (PDF, 3.4 MB)
Simone Happ, T-Systems Multimedia Solutions, Dresden, Germany & Dr Martina Goehring, CentreStage, Esslingen, Germany

Weblog strategies of print media corporations: intrinet.de (PDF, 6 MB)
Steffen Bueffel, University of Trier, Germany

15.45h Coffee break

16.15h Concepts and Frameworks
Blog Usability (PDF, 10 MB)
Børge Kristensen, University of Copenhagen & Trine-Maria Kristensen, Social Square, Copenhagen, Denmark

18.00h End of Friday sessions

19.30h Walk to downtown Stuttgart and the Parliament via University, Variete, shopping mile Koenigstrasse, Schlossplatz, passing Old Castle, New Castle and Opera House. Meeting point: Hotel Sautter

20.00h Dinner
Restaurant Plenum at the state’s parliament, modern style cuisine

EuroBlog International Research Symposium, 2nd day
MFG / Medienzentrum Baden-Württemberg
Chair (Saturday): Philip Young

9:00 European Perspectives

New Communicators and Gatekeepers Bloggers as Trendsetters: A survey in Germany, Austria and Switzerland (PDF, 0.2 MB)
Dr Jan Schmidt, University of Bamberg, Germany

An archetype for European CEO-Blogs? Insights from Italy, Great Britain and Germany (PDF, 0.2 MB)
Sarah Zielmann, University of Muenster, Germany

11.15h Coffee break

11.30h Future Perspectives
Social Software, Business Excellence and Communication Strategies: A framework for using weblogs, podcasts, wikis and RSS (PDF, 1.7 MB)
Dr Ansgar Zerfass, MFG Baden-Wuerttemberg, Stuttgart, Germany

What’s next? The impact of weblogs and social software for public relations theory and practice
Roundtable discussion with:
Prof Dr Helmut Krcmar, Technical University of Munich, Germany
 Trine-Maria Kristensen, Social Square, Copenhagen, Denmark
 Prof Dr Betteke van Ruler, President Euprera, University of Amsterdam, The Netherlands
Swaran Sandhu, University of Hohenheim, Germany (Moderator)

End of Symposium

13:00 Lunch

14.00h Sightseeing tour Stuttgart (optional)
(for all participiants / please register in advance): a guided walking tour exploring the royal, civic and architectural highlights of Stuttgart
(until 16.00h; ends at Tourist Information / in front of the main train station with 30 minutes connection trains to the Stuttgart airport)