http://www.euroblog2006.org/index.htmlInstant news from EuroBlog 2006 - the European research on weblogs in PR and communication managementeninfo@euroblog2006.orgCopyright / Euroblog 2006 Team2007-02-07T10:50:26+01:00 hourly 1 2000-01-01T12:00+00:00 Wed, 07 Feb 2007 10:54:18 +0100info@euroblog2006.orgNews2007-02-07T10:50:26+01:00http://www.euroblog2006.org/files/e3cfbdc7961c7fda0d170a848e0678e4-10.html#unique-entry-id-10http://www.euroblog2006.org/files/e3cfbdc7961c7fda0d170a848e0678e4-10.html#unique-entry-id-10
please visit our new site on http://www.euroblog2007.org to get an update on the research and the next Symposium scheduled for March 16/17 in Gent, Belgium (http://www.euroblog2007.org/symposium). Keynote speaker is well-known Neville Hobson, who will give us an insight into the relevance of virtual worlds for public relations and communication management. ]]>info@euroblog2006.orgNews2006-03-19T21:44:23+01:00http://www.euroblog2006.org/files/1e279b7e5ab89fb4129ab58f455172e4-9.html#unique-entry-id-9http://www.euroblog2006.org/files/1e279b7e5ab89fb4129ab58f455172e4-9.html#unique-entry-id-9presentations of the speakers are on the updated conference site, as well as some impressions.

Thank you very much for taking part in the discussion - either face2face in Stuttgart or virtually. We want to keep the conversations going over the next weeks and are looking forward to it!
]]>info@euroblog2006.orgNews2006-02-23T21:28:23+01:00http://www.euroblog2006.org/files/07c5bd482cc961bc415b05c7e31976cf-8.html#unique-entry-id-8http://www.euroblog2006.org/files/07c5bd482cc961bc415b05c7e31976cf-8.html#unique-entry-id-8Public Relations and Social Software (Program). The speakers will present theoretical frameworks and applied case studies, ranging from weblog usability to CEO-Blogs.]]>info@euroblog2006.orgNews2006-02-02T10:41:10+01:00http://www.euroblog2006.org/files/82e7efb52e74affbcfa4fe8a095c186e-7.html#unique-entry-id-7http://www.euroblog2006.org/files/82e7efb52e74affbcfa4fe8a095c186e-7.html#unique-entry-id-7CorporatePR is fascinated by one of the results of the survey: "The perception of being cool is rated vastly more important than receiving feedback from your audience." This was a surprising result and sparked some discussion. Neville Hobson agrees on that: "PR agencies want to be seen as being cool" when using blogs is his primarily conclusion on the same result of the survey.

Are weblogs in PR and Communication Management just a way of being cool?

The study "Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes" conducted by Tom Kelleher and Barbara Miller from the School of Journalism and Mass Communication suggests otherwise: "Expressing a point of view in a personal tone in a blog is likely a good way to get a conversation started". Key results of the study were that "1) Blogs were perceived as more conversational than organizational websites and 2) this conversational human voice correlated positively with other previously-identified relationship outcomes" (Keller/Miller 2006).

We are looking forward to elaborate on the question if weblogs are just the current hype in corporations and agencies or if they can offer substantial new possibilities for relationship building at the Symposium on Public Relations and Social Software from March 16-18 in Stuttgart, where Elizabeth will be presenting.]]>info@euroblog2006.orgNews2006-01-29T11:34:48+01:00http://www.euroblog2006.org/files/69aed5ad1d1fc6ff6795a24a91017b7a-5.html#unique-entry-id-5http://www.euroblog2006.org/files/69aed5ad1d1fc6ff6795a24a91017b7a-5.html#unique-entry-id-5Switzerland, Poland, Italy, Austria, Hungary, Denmark, United Kingdom, Germany, Romania and many more weblogs - thanks for reporting!

One of the ideas of the survey was to find out, if there is something like a "European Blogosphere", kind of familiar to the Habermasian idea of a "public sphere". Even if weblogs can be transnational, the huge growth rate as well as the quality of blogs vary greatly. One further research idea could focus on the question if multinational companies need to have localized weblogs according to their subsidiaries' culture (like Microsoft France) or if multinationals can really run a globalized weblog (e.g. Yahoo Search) for image/brand reasons across all cultural boundaries. Especially in the rich local and regional culture of Europe this questions might be the key to local acceptance and response. ]]>info@euroblog2006.orgNews2006-01-25T19:28:37+01:00http://www.euroblog2006.org/files/22a20817164db52f72c0a1fd36372bb0-4.html#unique-entry-id-4http://www.euroblog2006.org/files/22a20817164db52f72c0a1fd36372bb0-4.html#unique-entry-id-4shows a sharp split between converts and sceptics, with one in three practitioners regularly writing or contributing to weblogs but a quarter ignoring the new medium. According to the survey, the most important factors limiting the use of weblogs are the inability to control the communication content, integrating blogs into communication strategy and creating content. ]]>info@euroblog2006.orgAnnouncements2006-01-22T16:19:57+01:00http://www.euroblog2006.org/files/32b65a826fee8a1eda567d88be6c7b59-3.html#unique-entry-id-3http://www.euroblog2006.org/files/32b65a826fee8a1eda567d88be6c7b59-3.html#unique-entry-id-3
If you are interested to stay in touch with us, you can either subscribe the RSS 2.0 Feed EuroBlog 2006 of this weblog or register for last minute news on research of weblogs in public relations and communication management. ]]>info@euroblog2006.orgAnnouncements2006-01-21T14:46:43+01:00http://www.euroblog2006.org/files/2f987b34371b5486dd51fa6cce615985-2.html#unique-entry-id-2http://www.euroblog2006.org/files/2f987b34371b5486dd51fa6cce615985-2.html#unique-entry-id-2
You can also now use a RSS 2.0 Feed EuroBlog 2006 to stay up to date with any updates on the survey and the Stuttgart Symposium in March 2006.]]>info@euroblog2006.orgAnnouncements2006-01-21T14:28:18+01:00http://www.euroblog2006.org/files/3bcea9cf43bcb1ba88580bcd6f5317fc-1.html#unique-entry-id-1http://www.euroblog2006.org/files/3bcea9cf43bcb1ba88580bcd6f5317fc-1.html#unique-entry-id-1
We are currently preparing a first research report. The full report will be presented at the Stuttgart Symposium on March 17th 2006 in Stuttgart, Germany. ]]>