Results are here - Weblogs as
communication tool
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The first pan-European survey to
investigate the use of weblogs in public relations and
communication management shows a sharp split between converts and sceptics, with
one in three practitioners regularly writing or contributing to
weblogs but a quarter ignoring the new medium. According to the
survey, the most important factors limiting the use of weblogs are
the inability to control the communication content, integrating
blogs into communication strategy and creating content.
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