Euroblog 2007 Symposium in March in
Belgium
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Dear participants and friends of
Euroblog,
please visit our new site on http://www.euroblog2007.org to get an update on the research and the next Symposium scheduled for March 16/17 in Gent, Belgium (http://www.euroblog2007.org/symposium). Keynote speaker is well-known Neville Hobson, who will give us an insight into the relevance of virtual worlds for public relations and communication management.
please visit our new site on http://www.euroblog2007.org to get an update on the research and the next Symposium scheduled for March 16/17 in Gent, Belgium (http://www.euroblog2007.org/symposium). Keynote speaker is well-known Neville Hobson, who will give us an insight into the relevance of virtual worlds for public relations and communication management.
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EuroBlog 2006 Symposium:
Presentations
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Turning conversations into action was
one of the main themes of the international EuroBlog Symposium,
which took place the last two days in Stuttgart. The presentations of the speakers are on the updated
conference site, as well as some impressions.
Thank you very much for taking part in the discussion - either face2face in Stuttgart or virtually. We want to keep the conversations going over the next weeks and are looking forward to it!
Thank you very much for taking part in the discussion - either face2face in Stuttgart or virtually. We want to keep the conversations going over the next weeks and are looking forward to it!
PR and Social Software Symposium
fully booked
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Some 40 scientists from 13 countries
will come together in Stuttgart for two days to discuss the latest
developments on Public Relations and Social Software (Program). The
speakers will present theoretical frameworks and applied case
studies, ranging from weblog usability to CEO-Blogs.
Image trumps reality - being cool is
not enough?
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Elizabeth Albrycht from CorporatePR is fascinated by one of the results
of the survey: "The perception of being cool is rated vastly more
important than receiving feedback from your audience." This was a
surprising result and sparked some discussion. Neville Hobson agrees on that: "PR agencies want to
be seen as being cool" when using blogs is his primarily conclusion
on the same result of the survey.
Are weblogs in PR and Communication Management just a way of being cool?
The study "Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes" conducted by Tom Kelleher and Barbara Miller from the School of Journalism and Mass Communication suggests otherwise: "Expressing a point of view in a personal tone in a blog is likely a good way to get a conversation started". Key results of the study were that "1) Blogs were perceived as more conversational than organizational websites and 2) this conversational human voice correlated positively with other previously-identified relationship outcomes" (Keller/Miller 2006).
We are looking forward to elaborate on the question if weblogs are just the current hype in corporations and agencies or if they can offer substantial new possibilities for relationship building at the Symposium on Public Relations and Social Software from March 16-18 in Stuttgart, where Elizabeth will be presenting.
Are weblogs in PR and Communication Management just a way of being cool?
The study "Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes" conducted by Tom Kelleher and Barbara Miller from the School of Journalism and Mass Communication suggests otherwise: "Expressing a point of view in a personal tone in a blog is likely a good way to get a conversation started". Key results of the study were that "1) Blogs were perceived as more conversational than organizational websites and 2) this conversational human voice correlated positively with other previously-identified relationship outcomes" (Keller/Miller 2006).
We are looking forward to elaborate on the question if weblogs are just the current hype in corporations and agencies or if they can offer substantial new possibilities for relationship building at the Symposium on Public Relations and Social Software from March 16-18 in Stuttgart, where Elizabeth will be presenting.
European reception of the
results
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The EuroBlog2006 results were
mentioned in Switzerland, Poland, Italy, Austria, Hungary,
Denmark, United Kingdom, Germany, Romania and many more weblogs - thanks for
reporting!
One of the ideas of the survey was to find out, if there is something like a "European Blogosphere", kind of familiar to the Habermasian idea of a "public sphere". Even if weblogs can be transnational, the huge growth rate as well as the quality of blogs vary greatly. One further research idea could focus on the question if multinational companies need to have localized weblogs according to their subsidiaries' culture (like Microsoft France) or if multinationals can really run a globalized weblog (e.g. Yahoo Search) for image/brand reasons across all cultural boundaries. Especially in the rich local and regional culture of Europe this questions might be the key to local acceptance and response.
One of the ideas of the survey was to find out, if there is something like a "European Blogosphere", kind of familiar to the Habermasian idea of a "public sphere". Even if weblogs can be transnational, the huge growth rate as well as the quality of blogs vary greatly. One further research idea could focus on the question if multinational companies need to have localized weblogs according to their subsidiaries' culture (like Microsoft France) or if multinationals can really run a globalized weblog (e.g. Yahoo Search) for image/brand reasons across all cultural boundaries. Especially in the rich local and regional culture of Europe this questions might be the key to local acceptance and response.
Results are here - Weblogs as
communication tool
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The first pan-European survey to
investigate the use of weblogs in public relations and
communication management shows a sharp split between converts and sceptics, with
one in three practitioners regularly writing or contributing to
weblogs but a quarter ignoring the new medium. According to the
survey, the most important factors limiting the use of weblogs are
the inability to control the communication content, integrating
blogs into communication strategy and creating content.
First results are here
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We have a first summary of the results
of our survey. Nearly 600 PR professionals (to be exact: 587) from
almost all European countries did participate in the survey. Thank
you very much for your participation. We will publish the
preliminary results within the next few days.
If you are interested to stay in touch with us, you can either subscribe the RSS 2.0 Feed EuroBlog 2006 of this weblog or register for last minute news on research of weblogs in public relations and communication management.
If you are interested to stay in touch with us, you can either subscribe the RSS 2.0 Feed EuroBlog 2006 of this weblog or register for last minute news on research of weblogs in public relations and communication management.
Relaunch of website
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Just in time for the results of the
survey we have decided to come up with a brand new website with
better service to the participants of our survey. We are looking
forward to your feedback!
You can also now use a RSS 2.0 Feed EuroBlog 2006 to stay up to date with any updates on the survey and the Stuttgart Symposium in March 2006.
You can also now use a RSS 2.0 Feed EuroBlog 2006 to stay up to date with any updates on the survey and the Stuttgart Symposium in March 2006.
Results are going to be presented at
Stuttgart Conference
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The EuroBlog 2006 project was a
European-wide, six-week long online survey November/December 2006.
Nearly 600 PR professionals from over 33 European countries did
participate.
We are currently preparing a first research report. The full report will be presented at the Stuttgart Symposium on March 17th 2006 in Stuttgart, Germany.
We are currently preparing a first research report. The full report will be presented at the Stuttgart Symposium on March 17th 2006 in Stuttgart, Germany.